June 2010
MODA Licensing
MODA has a new name and brand identity. The company has changed its name to MODA Licensing to better represent its approach to building brands and intellectual properties. The company has also established new themes for its brands and is launching a new website with additional features and content.
MODA will add Cycle Force Group to its list of Le Tour de France brand licensees. The company will produce a full line of cycling products including bikes, scooters, electric bikes, helmets, gloves, bags, and more. The company has also signed its first licensees for the American’s Vet Dogs brand, based on the non-profit organization that supports aid dogs for military veterans. Dog Treats and Bil-Jac are the two licensees that will start off this licensing program.
MODA has expanded its Greenfield Village brand into a food category with a deal with Dearborn Sausage. Dearborn will create a line of dried sausage, ham, meat sticks, and hot dogs using recipes from Greenfield Village. MODA has also created The New York Times Wine Club program by signing a deal with Global Wine. The Club offers wines from all over the world and is associated with The New York Times dining and wine articles and writers.
UNICEF has hired MODA to represent the non-profit for licensing. MODA is positioning UNICEF as a brand or co-brand and looking for opportunities in the toy category for the children’s non-profit organization MODA will also be seeking partners for apparel licensing deals.
The National Trust for Historic Preservation continues to develop its licensing program with the help of MODA. Positioned as a co-brand, the National Trust home furnishings brand with Hammary continues to expand with new collections.
