Tour de France

Category:  Spotlight
Comments:  1 Comment

Le Tour de France—this global iconic cycling brand with a 106 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time. MODA is building a global cycling business leveraging the Tour’s equity for bicycles, parts and accessories via a license with Cycle Force Group. The Tour is now positioned to extend from an “event” to the “Authority on all things cycling.”

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