The Total Licensing Report

Category:  In the News
Comments:  1 Comment

November 25th 2009
Tour de France Signs Cycle Force Group

MODA International Marketing has announced a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France.

Cycle Force Group will offer a full range of Le Tour de France bicycles, parts, and accessories starting this spring in the U.S. and the UK.

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