Franklin Electronic Publishers and The New York Times Expand Alliance

Franklin to Offer Wealth of Products Under The New York Times Brand

(Burlington, NJ – August 27, 2009) The New York Times and Franklin Electronic Publishers, Incorporated (NYSE AMEX Equities US:FEP) have inked a licensing agreement to broaden the range of handhelds Franklin will offer under The New York Times trademark.  Earlier this year Franklin and The New York Times announced a licensing agreement for the #1 selling SET® game and are now expanding their relationship to offer The New York Times branded mind stimulating products ranging from crosswords to Sudoku. The license expansion was facilitated by MODA International Marketing, the exclusive licensing agency for The New York Times.

Franklin’s electronic version of the SET® game is available today at select retailers, and  Additional Franklin products under The New York Times brand will be available starting this fall.

“The authority and credibility of The New York Times brand and content combined with Franklin’s strength in delivering them in easy to use, value packed handheld devices is a marriage to which one only aspires”, said Toshihide Hokari, chief operating officer of Franklin Electronic Publishers.  “Designed for Franklin’s existing audience and distribution channels, which parallel that of The New York Times, these products are sure to resonate with a wide range of consumers, from avid readers to crossword puzzle lovers.”

“Franklin has been delivering meaningful consumer experiences for 25 years with their breadth and depth of electronic gadgets that are entertaining, fun and educational.  We are excited to be working with Franklin and their team of product developers to further expand The Times brand,” said Alice Ting, executive director, brand development for The New York Times. 

“We are pleased to continue building the relationship between The New York Times and Franklin for licensing,” said Sharon Summer, senior vice president of MODA.  “We look forward to the first new handheld product entries from Franklin slated for launch later this year.”     

About The New York Times:

The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including, and  The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About MODA International Marketing, Inc:

MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands and other existing corporate assets. MODA develops and executes the strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES FROM B®ANDS.

About Franklin:

Franklin Electronic Publishers Incorporated (NYSE AMEX Equities US:FEP) is a world leader in electronic handheld information, having sold approximately 41,000,000 electronic books.  Current titles available directly or through partners number more than 116,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure.  The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX® Electronics branded organizers worldwide and SEIKO branded reference products in Oceania and the European Community.  Franklin’s products are available at 49,000 retail outlets worldwide, through catalogs, and online at

ROLODEX® is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc.  SEIKO is a registered trademark of SEIKO Corporation.

Except for the historical information contained in this news release, the matters addressed are forward-looking statements.  Forward-looking statements, written, oral or otherwise made, represent the Company’s expectation or belief concerning future events.  Without limiting the foregoing, these statements are often identified by the words “may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects” or similar expressions.  In addition, expressions of our strategies, intentions or plans are also forward-looking statements.  Such statements reflect management’s current views with respect to future events and are subject to risks and uncertainties, both known and unknown.  You are cautioned not to place undue reliance on these forward-looking statements as there are important factors that could cause actual results to differ materially from those in forward-looking statements, many of which are beyond our control.  Investors are referred to the full discussion of risks and uncertainties as included in Franklin’s filings with the Securities and Exchange Commission.

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