The New York Times

Category:  Licensing, Marketing, Spotlight
Comments:  1 Comment

Via licensing, MODA extended The New York Times authority to a wine club. An innovative integration of traditional and new media, marketing and direct mail has resulted in a critical and commercial success. The New York Times Wine Club provides wines from the top regions of the world accompanied by Tasting Notes that includes related articles from The New York Times archives and is rated by an independent blind testing as having best wines of competitive wine clubs.

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