New Business Model to License and Market Joe DiMaggio

New York, NY (January 25, 2011) — MODA Licensing, Inc. ( is pleased to announce it is a partner in the newly formed entity, Joe DiMaggio, LLC. As a principal of Joe DiMaggio, LLC, MODA is exclusively representing Joe DiMaggio® for all brand licensing and extensions of the Joe DiMaggio brand worldwide. The company was formed to energize, promote and license the Joe DiMaggio brand and likeness.

Joe DiMaggio is recognized equally for being one of the world’s greatest baseball players as for his legendary style, grace and striving to be ‘best’ on and off the field. He is an enduring pop culture icon with a mystique that comes from his 56 game hitting streak, his team spirit, being a Baseball Hall of Famer, his marriage to Marilyn Monroe, as well as being immortalized by Simon & Garfunkel’s refrain ”where have you gone Joe DiMaggio?”

“MODA’s focus will be on creating sustainable branded Joe DiMaggio licensed businesses. We are developing a strategy that will leverage the strongest assets of DiMaggio’s legend, fame and celebrity to a select range of consumer products and service. In addition to packaged goods and services we will leverage Joe DiMaggio’s image for advertising, promotion and film. The immediate opportunity is licensing the 2011 70th Anniversary of Joe DiMaggio’s 56 game hitting streak for collectibles and apparel,” said Michelle Alfandari, President/CEO of MODA Licensing.

Several strong sub-brands including Joltin’ Joe DiMaggio® and Joe DiMaggio – The Yankee Clipper®, and of course his highly recognizable signature, will support and expand the anchor brand.

According to Michelle Alfandari, “Our approach is to partner with and support best in class licensees with our powerful means to drive traffic, engage consumers and build community. MODA’s deliverables are enhanced by the talented partners comprising Joe DiMaggio, LLC. MODA is working with Dominant Players, Inc. an integrated marketing, branding, digital publishing and communications firm owned by Elizabeth Kanna, a principal in Joe DiMaggio LLC. Morris Engelberg, DiMaggio’s longtime friend, confidant, co-author of DiMaggio: Setting the Record Straight and trustee for DiMaggio, LLC will act as counsel for the new venture. This winning combination of resources and talent will benefit our licensing partners by expertly using the web, traditional and non-traditional marketing and licensing to build enduring and profitable licensed businesses.”

About MODA Licensing, Inc.:
MODA Licensing ( est. in 1988 is a global licensing and business development agency specializing in intellectual property. MODA is a leader in using licensing to add value and build businesses from brands.

About Joe DiMaggio, LLC:
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, FL. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.

Contact: Michelle Alfandari
MODA Licensing, Inc.
212 687 7640 ext 214


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