MODA International Marketing is now MODA Licensing

(New York, NY – March 29, 2010) MODA has a new name, brand identity and soon-to-be-live website. We are now: MODA Licensing.  This new name and identity better translate MODA’s dynamic, innovative and results driven approach to BUILDING BUSINESSES FROM B®ANDS. 

MODA has been a pioneer in global licensing since it was called “International” but it was time for us to drop that word in today’s connected world; and “Marketing” is an integral part of any licensing strategy that MODA develops, implements and manages.  But “Licensing” IS MODA.

Leveraging the licensing business model to build value and businesses from intangible assets is our expertise, it’s our passion, it’s what we excel at (and we have the successful results to prove it).

Along with our invigorated brand identity, we’ve implemented changes to ensure that the licensed brands we build compete effectively, maintain relevancy, engage the consumer, are meaningful to retailers, and meet or exceed our clients’ objectives.

Our new website will launch shortly (  This new site will keep you updated with news from MODA including industry-wide information.

Please contact us (email: or t: +1 212 687 7640) to learn more about how we can add value and build businesses from and for your brands.

About MODA Licensing, Inc.

MODA Licensing (formerly MODA International Marketing), established in 1988, is a full service global licensing agency. MODA’s expertise is identifying and extracting value from brands and extending them to new and profitable businesses.  MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, sporting events, hotels, restaurants and publishing.


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