Category:  Licensing, Marketing, Spotlight
Comments:  1 Comment

MODA took the ingredient brand LYCRA® and made it a consumer brand in cosmetics on behalf of its client INVISTA (formerly DuPont). Licensed to Coty Cosmetics, this successful business is now entering its 8th year. LYCRA® products feature the benefits of LYCRA® (e.g. strength, resistance, last) and are available throughout the world where Rimmel and Astor cosmetics are sold.

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