Category:  In the News
Comments:  1 Comment

MODA International Marketing has revealed a new licensing partnership for Le Tour de France.

Cycle Force Group has been granted a licence by Amaury Sport Organisation – the official organiser of the tournament – to produce a full range of bicycles, parts and accessories from spring 2010 in the US, UK and Europe.

Distribution will be through mass retailers, sporting goods stores, distributors and online retailers.

Cycle Force Group has aligned itself with Messingschlager GmbH, an import company of bicycle parts and accessories with distribution throughout Europe, as its strategic distribution partner for Tour de France products.

© 2009. All rights reserved.

Speak Your Mind

Tell us what you're thinking...
If you want a pic to show with your comment, go get a gravatar!

Subscribe to the MODA feed MODA on Linked In Follow MODA on Twitter! Visit MODA on Facebook! View MODA's Privacy Policy View MODA Terms of Use Contact MODA Licensing