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MODA Reveals NYTimes, Ford, Tour de France Deals

A New York Times handheld game, a Henry Ford apparel line and Tour de France pop-up books will hit store shelves soon, according to MODA International Marketing.

The New York Times has paired up with Franklin Electronic Publishers to create a handheld device based on the newspaper’s card game, Set. The portable electronic game features a color LCD display, four versions of the game and various difficulty levels. It will be available in May at bookstores, catalogs, warehouse clubs, specialty retailers, toy stores, mass and mid-tier department stores for $29.95. The game currently appears in The New York Times‘ crossword and game pages, as well as on its Web site. Set is developed by Fountain Hills, Ariz.-based Set Enterprises.

Also, historical destination company The Henry Ford selected Bell Ranger Apparel for a line of T-shirts, fleece, headwear, bags and accessories featuring art from The Henry Ford Photo Archive. The clothing collection is set to debut on April 1 at department stores, specialty stores and sporting goods, retailing from $15 to $30. The Henry Ford company operates five venues, including The Henry Ford Museum, Greenfield Village, The Henry Ford IMAX Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour.

Amaury Sport Organization, organizer of Le Tour de France, has tapped Paintbox Press to create and publish pop-up books inspired by the cycling event for North America, the U.K. and European markets. Pop-Up Tour de France is slated for a summer 2009 release at bookstores, specialty retailers, Internet, direct mail and on-site at the race for $36.

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