Le Tour de France and MODA

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Le Tour De France names MODA Exclusive Licensing Agency for U.S., Canada, Mexico and Brazil

(New York, NY – May 11, 2006) MODA has been chosen by Amaury Sport Organisation (A.S.O.) as exclusive licensing agent for its world renowned Le Tour de France brand in the United States, Canada, Mexico and Brazil. Le Tour de France is by far the most prestigious of all cycling competitions and one of the sport events with the greatest worldwide TV coverage. For over 100 years, Le Tour de France, which takes place every summer in France and neighboring countries, has been known as “the greatest race”. Today, Le Tour de France is considered more than a race. It has grown into an aspirational brand whose equity translates into a variety of different consumer products. According to both Michelle Alfandari and Julien Born of MODA, plans are to extend the brand to bicycles, helmets, bicycle accessories and equipment, apparel, food and nutritional products, games and more, adding to existing U.S. licensees.

According to Frédéric Viargues, Licensing Manager for A.S.O., “The Tour de France has great awareness in the United States and cycling is an ever growing sport there.  The US therefore represents a great business potential for us and, with the appointment of MODA as our agent, we now look forward to many more licensing opportunities and continued growth for our brand and our business in general”.  

About MODA International Marketing

MODA International Marketing is a full service licensing and marketing company with offices in New York and Geneva.  MODA specializes in the global representation of brands, trademarks, patents, technology and ingredients.  MODA offers its diverse client base customized strategic planning, implementation and management of turnkey international licensing programs.

For 18 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands and technologies throughout the global marketplace. MODA is proud to have delivered untapped profits across diverse industries and distribution channels for the following major brands:

The New York Times*; Le Tour de France (ASO)*; Champion® Athleticwear (a division of Sara Lee Corporation)*; Champion Europe*; Coty, Inc.*; Trader Vic’s (NUBECO Corporation)*; Lycra®, Coolmax®, Thermolite®, Tactel®, Supplex®, Cordura®, Aquator® (Invista)*; Bollé®, Bushnell® and Tasco® (Bushnell Outdoor Products)*; Design in America™ and National Trust for Historic Preservation®*; Unipal Corrugated Pallets (Mondi-Anglo American plc)*; Ritz Hotel Limited – Ritz Paris; Better Homes and Gardens (Meredith Corporation); Snap-on Tools; Mack Trucks, Inc; Victoria and Albert Museum-London; and AskJeeves.

For more information about MODA International Marketing, Inc., please visit www.modaintl.com.

*Indicates current clients

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