Le Tour de France Signs Cycle Force Group for Bicycles, Accessories and Parts

(New York, NY – November 23, 2009) MODA International Marketing is pleased to announce a new licensing partnership for Le Tour de France. Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together.

Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA. Cycle Force Group will offer a full range of Le Tour de France bicycle, parts and accessories beginning in Spring 2010 in North America, United Kingdom and Europe. Distribution will be through mass retailers, sporting good stores, distributors and online retailers. Cycle Force Group has aligned themselves with Messingschlager GmbH & Co.  a leading import company of bicycle parts and accessories with distribution throughout Europe as their strategic distribution partner for Tour de France products.

THE TOUR DE FRANCE – the Tour Everyday is a brand that we fully expect will dominate the dynamic and growing bike and accessories categories, according the MODA.  The Tour de France delivers a highly regarded and well-known global brand that will add a fresh, exciting positioning and experience in the cluttered ‘cycling’ space.    After all, this global iconic cycling brand with over 100 year heritage stands for one of the most difficult, strenuous, endurance sporting events of all time.  The Tour’s name on cycling products naturally extends this experience and authority from a 3 week event to everyday,   The Tour Every Day.

About ASO:

Amaury Sport Organisation belongs to the French press group, E.P.A. (Philippe Amaury Publications), which owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France. The group has also developed an audio-visual branch, with the creation of l’Equipe TV, and new technologies with the web-sites www.lequipe.fr and www.leparisien.fr, to such an extent that it is today one of the key figures in the French media world.

A.S.O., created in September 1992, is specialized in the organization of renowned sports events, such as the Tour de France, the Dakar and the Paris Marathon. Over the last few years, the company has expanded, A.S.O. having intensified its activities in the domain of cycling and taken up new disciplines, such as golf and equestrian sports.

Behind the range of internationally renowned and recognized events, Amaury Sport Organisation is focused on a precise goal: the design and management of spectacular top flight competitions respecting the sporting code of values and ethics, with long-term dedication.

About Cycle Force Group:

Cycle Force Group is one of the world’s largest suppliers of bicycles and bicycle related products, and distributes several internationally known brand names including Polaris®, Victory®, NASCAR, Kawasaki®, International®, and Smith & Wesson®. Cycle Force Group’s design and distribution headquarters is centrally located in Ames, Iowa. www.cyclefg.com

About MODA International Marketing, Inc.:

MODA, est. in 1988, is a full service international licensing agency specializing in corporate brand licensing. MODA’s expertise is building profitable and new businesses from our clients’ brands.  MODA develops and executes the brand licensing strategy and provides management ensuring sustainability of the new licensed businesses. MODA’s innovative and strategic approach has resulted in successful and sustainable brand extensions to a broad range of product categories and retail channels. Clients include Fortune 500 companies, non-profits, hotels, restaurants and publishing.


For more information about MODA International Marketing, Inc., please visit www.modaintl.com

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