Joe DiMaggio Brand Poised for Triumphant Run

Licensing Deal In The Works, Brand Set To Inspire Once Again

Hollywood, Fla. (January 24, 2011)—Joe DiMaggio, one of baseball’s most beloved legends, will soon grace a host of licensed consumer products.

DiMaggio, LLC—the sole licensing company and owner of DiMaggio’s name and image since the player’s death in 1999—has partnered with MODA Licensing, Inc. in New York, NY and Dominant Players, Inc. in Sacramento, CA. The newly created group—Joe DiMaggio, LLC—will energize, promote and license the Joe DiMaggio brand. This partnership coincides with the 70th anniversary of DiMaggio’s famous 56-game hitting streak—one of the most enduring records in sports that remains unbroken to this day.

Morris Engelberg, DiMaggio’s longtime friend, confidant, attorney, co-author of DiMaggio: Setting the Record Straight, and trustee for DiMaggio, LLC will act as counsel for the new venture. “Joe’s last words to me were to protect his name and do the right thing,” said Engelberg. “This new team will present the Joe DiMaggio brand to the public with the same class and style he epitomized on and off the field.”

Also known as “Joltin’ Joe” and the “Yankee Clipper,” DiMaggio was a three-time MVP and 13-time All-Star. He helped lead the New York Yankees to win ten pennants and nine world championships. A 1969 poll coinciding with the centennial of professional baseball voted DiMaggio the sport’s greatest living player.

More than just a sports hero, DiMaggio was among the most cherished icons of popular culture and known as much for his signature style and grace as for his athletic prowess. DiMaggio’s status as a celebrity was further heightened by his marriage to Marilyn Monroe, whose image rights, coincidentally, have been recently acquired.

DiMaggio licensing will be developed, executed and managed by MODA Licensing, Inc. “Joe DiMaggio is synonymous with America’s favorite pastime as well as his signature style. His brand is sure to resonate and provide tremendous opportunities to license a broad range of quality consumer products,” said Michelle Alfandari, President/CEO of MODA.

Brand identity, integrated marketing and communications will be created and executed by Dominant Players, Inc. “Bringing Joe DiMaggio’s nostalgic appeal and character into today’s fast-paced interconnected world is an opportunity to build a truly dominant consumer brand,” said Elizabeth Kanna, President of Dominant Players, Inc. “Joe’s story is timeless—one that can inspire every generation.”

About Joe DiMaggio, LLC
Joe DiMaggio, LLC formed on January 1, 2011 and is based in the Joe DiMaggio Building in Hollywood, Florida. Joe DiMaggio, LLC has the exclusive rights to market and license the name, image and brand of Joe DiMaggio.

About MODA Licensing, Inc.
MODA Licensing ( est. in 1988, is a global licensing agency specializing in intellectual property and a leader in using licensing to add value and build businesses from brands.

About Dominant Players, Inc.
Dominant Players, Inc. is an integrated marketing, branding, digital publishing and communications firm owned and operated by Elizabeth Kanna, a Business Producer ™. (


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