MODA Announces New Licensing Deal for Hoppe’s 

(New York, NY – October 6, 2008) MODA International Marketing announces a licensing Agreement between client Bushnell Outdoor Products for its Hoppe’s brand and Infinity Headwear and Apparel.

Infinity will be developing a line of branded Hoppe’s caps, hats and T-shirts for mass and sports specialty retailers in the US. The new product line will begin shipping in Spring 2009.

Hoppe’s, the #1 gun cleaner in the US was introduced in 1903 and is one of the fastest working and easiest to use cleaners on the market. A favorite of hunters and shooters, Hoppe’s has become an iconic brand representing the outdoor experience shared from generation to generation.

About Bushnell Outdoor Products

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin® and Final Approach® brand names.

About Infinity Headwear and Apparel

Infinity Headwear and Apparel designs and manufactures high quality headwear and apparel.  An Arkansas based company, Infinity specializes in custom designs and production for a wide variety of retailers and specialty apparel companies.  For more information about Infinity, please contact Doug Keller at or 479-464-7563.

About MODA International Marketing, Inc.

MODA International Marketing, est. 1988, is an international licensing agency that leverages existing assets such as trademarks, brands and patents to meet its clients’ marketing, business development and revenue goals.  MODA offers its broad client base customized strategic planning, implementation and management of turnkey licensing programs.

For over 20 Years, MODA has distinguished itself by identifying and implementing opportunities, generating incremental revenue; strengthening and extending our clients brands and technologies throughout the global marketplace.

For more information about MODA International Marketing, Inc., please visit

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