License! Global
BLE to Showcase First Time Exhibitor UNICEF
September 15, 2010
UNICEF, represented worldwide by MODA Licensing, will mark its Brand Licensing Europe debut later this month.
At the show, UNICEF will focus on children’s product categories, providing an alternative and complementary brand to character and entertainment properties, as well as traditional designs. Categories include toys, apparel, first aid, eyewear, books, software, video game and juvenile products.
THE TOTAL LICENSING REPORT
MODA Announces Audiovox/Dafran S.A. Deal
September 1, 2010
MODA Licensing, Inc. announced a licensing agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina.
Dafran’s range of product categories will include computers, TV and video, air conditioners, and major and small kitchen appliances.
Introduction is planned for 2011 with distribution through hypermarkets, department stores, and specialty retailers.
License! Global Weekly E-news
MODA Signs Electronics Deal for Audiovox
August 27, 2010
Dafran has been tapped to produce a line of Audiovox-branded electronics in Argentina, according to MODA Licensing.
The range will include computers, TV and video, air conditioners and major and small kitchen appliances. The electronics are slated for a 2011 launch at hypermarkets, department stores and specialty retailers.
Guide to the Licensing World Website
MODA ANNOUNCES NEW LICENSE FOR CLIENT AUDIOVOX
August 26, 2010
MODA Licensing, Inc. announces a Licensing Agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina. Dafran’s range of product categories will include: Computers; TV and Video; Air Conditioners; and Major and Small Kitchen Appliances. Introduction is planned for 2011 with distribution through Hypermarkets, Department Stores and Specialty Retailers.
UNICEF TO EXHIBIT AT BRAND LICENSING EUROPE 2010 TO SUPPORT NEW LICENSING EFFORTS
(New York, NY – September 14, 2010) – For the first time UNICEF (United Nations Children’s Fund) will be exhibiting at Brand Licensing Europe. MODA Licensing, Inc. (formerly MODA International Marketing) is representing UNICEF globally.
With a focus on children’s product categories, UNICEF provides an alternative and complementary brand to character and entertainment properties and traditional designs. The UNICEF brand for licensing is global and multicultural, connecting with children around the world. This message is the basis for the brand licensing positioning and will be extended to licensed products via graphics, messaging and design. Available product categories include: Toys, Apparel, First Aid, Eyewear, Books, Software, Video games and Juvenile products. This comes at a great time as retailers and consumers are seeking differentiation.
The icing on the cake is the “cause.” Research shows that consumers care about cause and that it provides a reason to buy. Additionally, the cause creates great opportunities for in-store merchandising, pop-up stores and tie-ins to unforeseen world events that lend themselves to giving.
With strong worldwide awareness, 90%+ in most markets, UNICEF is a “borderless” brand that will resonate with consumers of all ages and backgrounds globally, locally and regionally.
The only truly global humanitarian organization with a children’s cause, UNICEF is committed to improving the lives of children around the world, helping children survive and thrive from childhood to adolescence. UNICEF is also the world’s leading charity greeting card brand, with a successful track record that spans over 60 years.
We invite visitors to the UNICEF booth (C053) to hear more about the extraordinary opportunities that this brand has to offer. Please contact MODA for an appointment.
About UNICEF:
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS. Visit us on Facebook, Twitter and www.modalicensing.com.
###
MODA ANNOUNCES NEW LICENSE FOR ARGENTINA FOR CLIENT AUDIOVOX
MODA ANNOUNCES NEW LICENSE FOR ARGENTINA FOR CLIENT AUDIOVOX
(New York, NY – August 26, 2010) – MODA Licensing, Inc. announces a Licensing Agreement between client Audiovox Corporation and Dafran S.A. to create a line of electronics under the Audiovox brand exclusively in Argentina. Dafran’s range of product categories will include: Computers; TV and Video; Air Conditioners; and Major and Small Kitchen Appliances. Introduction is planned for 2011 with distribution through Hypermarkets, Department Stores and Specialty Retailers.
About Audiovox
Audiovox (NASDAQ:VOXX) is a recognized leader in the marketing of automotive entertainment, vehicle security and remote start systems, consumer electronics products and consumer electronics accessories. The company is number one in mobile video and places in the top ten of almost every category that it sells. Among the lines marketed by Audiovox are its mobile electronics products including mobile video systems, FLO TV, Mobile Video + PlayStation 2 systems, auto sound systems including satellite radio, vehicle security and remote start systems; consumer electronics products such as MP3 players, digital camcorders, DVRs, Internet radios, clock radios, portable DVD players, multimedia products like digital picture frames and home and portable stereos; consumer electronics accessories such as indoor/outdoor antennas, connectivity products, headphones, speakers, wireless solutions, remote controls, power & surge protectors and media cleaning & storage devices; Energizer®-branded products for rechargeable batteries and battery packs for camcorders, cordless phones, digital cameras and DVD players, as well as for power supply systems, automatic voltage regulators and surge protectors. The company markets its products through an extensive distribution network that includes power retailers, 12-volt specialists, mass merchandisers and an OE sales group. The company markets products under the Audiovox, RCA, Jensen, Acoustic Research, Energizer, Advent, Code Alarm, TERK, Prestige and SURFACE brands. For additional information, visit our Web site at www.audiovox.com.
About Dafran S.A.
Dafran S.A. is currently licensee for international brands such as Everlast and Audiovox, and is planning to add more iconic names to its portfolio, taking advantage of the uptrend expected for Latin America in the years to come. Headquartered in Buenos Aires, it offers companies who are seeking a presence in Argentina and South America a strong, 25-year relationship with Hypermarkets, Department Stores, and Specialty Retailers of Consumer Electronics, Fashion, and Sporting Goods Stores. From its deep knowledge of Latin American Countries, their different consumers and market segments, the company has the expertise to design the best way to succeed. Distribution, Licensing, DTR — all can be handled through Dafran S.A. in order to develop a prosperous and reliable business. For more information, please contact info@dafran.com.ar.
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS. Visit us on Facebook, Twitter and www.modalicensing.com.
License! Global
MODA Licensing Salutes Partner for America’s VetDogs®
July 6, 2010
Vo-Toys has been tapped by the Veteran’s K-9 Corps, and agent MODA Licensing, to produce a toy range and more under the America’s VetDogs license.
Vo-Toys will create toys made of rubber, nylon, plush, vinyl and canvas. In addition, the licensee will develop a range of summer items including flotation vests and toys, T-shirts, harnesses, grooming tools, ID tags, feeding bowls, travel accessories and pet containment merchandise. The products will be available during fourth quarter 2010 at pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. A portion of the proceeds from the sale of items will go toward America’s VetDogs to help raise, train and match service dogs to U.S. troops.
“America’s VetDogs grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one,” says Michelle Alfandari, president and chief executive officer of MODA Licensing. “This expertise combined with the reputation of Vo-Toys for high-quality, creative and well-priced dog toys and accessories is a major win for retailers and consumers.
LIMA News
MODA Licensing Announces License Deal for America’s VetDogs
June 29, 2010
The Veteran’s K-9 Corps® is proud to announce it has secured Vo-Toys, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies to develop a program under the American VetDogs license for toys made of durable rubber, rugged nylon, stuffed plush toys, vinyl and canvas. Additionally, Vo-Toys, Inc. will be creating a line of transitional summer items of and including flotation vests, flotation toys, t-shirts, harnesses, grooming (nail clippers, brushes, and combs), ID tags, feeding bowls, travel accessories and a full line of pet containment merchandise. America’s VetDogs® licensed products by Vo-Toys will launch fourth quarter 2010. The license was initiated and finalized by MODA Licensing, Inc.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality dog products while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, veterans, their families and friends. A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match service dogs to our American heroes at no charge to the solider.”
Alfandari continues, “The packaging will tell the story. America’s VetDogs® brand is a credible and authoritative one coming from the pre-eminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptoms to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Gary Hirschberg, Executive Vice-President of Vo-Toys states, “We are delighted to be developing the America’s VetDogs® brand to our product line of leading, high quality dog toys and accessories. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs® said, “We are pleased to partner with Vo-Toys and will use our resources to support and engage the consumer including social media to ensure that the VetDogs® experience is a dynamic and successful one for retailers and consumers.”
“We are excited to add Vo-Toys to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats.” Said Scott Todd, SVP Business Development at MODA. Other targeted products include: Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Training, Publishing and more.
Brandora
July 2010
MODA Licensing Announces License Deal for Client – America’s VetDogs® for Dog Toys & Accessories
The Veteran’s K-9 Corps® is proud to announce it has secures Vo-Toys, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies to develop a program under the American VetDogs license for toys made of durable rubber, rugged nylon, stuffed plush toys, vinyl and canvas. Additionally, Vo-Toys, Inc. will be creating a line of transitional summer items of and including flotation vests, flotation toys, t-shirts, harnesses, grooming (nail clippers, brushes, and combs), ID tags, feeding bowls, travel accessories and a full line of pet containment merchandise. America’s VetDogs® licensed products by Vo-Toys will launch fourth quarter 2010. The license was initiated and finalized by MODA Licensing, Inc.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality dog products while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, veterans, their families and friends. A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match service dogs to our American heroes at no charge to the solider.”
Alfandari continues, “The packaging will tell the story. America’s VetDogs® brand is a credible and authoritative one coming from the pre-eminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptoms to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Gary Hirschberg, Executive Vice-President of Vo-Toys states, “We are delighted to be developing the America’s VetDogs® brand to our product line of leading, high quality dog toys and accessories. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs® said, “We are pleased to partner with Vo-Toys and will use our resources to support and engage the consumer including social media to ensure that the VetDogs® experience is a dynamic and successful one for retailers and consumers.”
“We are excited to add Vo-Toys to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats,” said Scott Todd, SVP Business Development at MODA. Other targeted products include: Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Training, Publishing and more.
MODA Licensing Announces License Deal for Client — AMERICA’S VETDOGS® for Dog Toys & Accessories
MODA Licensing Announces License Deal for Client — AMERICA’S VETDOGS® for Dog Toys & Accessories
(New York, NY – June 28, 2010) America’s VetDogs® — The Veteran’s K-9 Corps® is proud to announce it has secured Vo-Toys, Inc., a multi-generational, nationally recognized manufacturer of companion animal pet supplies to develop a program under the American VetDogs license for toys made of durable rubber, rugged nylon, stuffed plush toys, vinyl and canvas. Additionally, Vo-Toys, Inc. will be creating a line of transitional summer items of and including flotation vests, flotation toys, t-shirts, harnesses, grooming (nail clippers, brushes, and combs), ID tags, feeding bowls, travel accessories and a full line of pet containment merchandise. America’s VetDogs® licensed products by Vo-Toys will launch fourth quarter 2010. The license was initiated and finalized by MODA Licensing, Inc.
The targeted channels of distribution are: pet specialty, mass retailers, supermarkets, farm and Ag stores, military PX’s, direct mail and e-commerce. According to Michelle Alfandari, President/CEO of MODA, “The notion that consumers can purchase the highest quality dog products while supporting America’s military heroes is a differentiator that will resonate with all dog owners including members of the military, veterans, their families and friends. A portion of the proceeds from the sale of America’s VetDogs® products will go back to America’s VetDogs® to help raise, train and match service dogs to our American heroes at no charge to the soldier.”
Alfandari continues, “The packaging will tell the story. The America’s VetDogs® brand is a credible and authoritative one coming from the pre-eminent non-profit organization dedicated to providing service and therapy dogs to American Veterans and active personnel with wide ranging needs from post traumatic symptoms to loss of limbs. America’s VetDogs® grew out of the Guide Dog Foundation and are experts in breeding, raising and training dogs, so the extension to dog products is a natural one. This expertise combined with the reputation of Vo-Toys for high quality, creative and well priced dog toys and accessories is a major win for retailers and consumers. The America’s VetDogs® brand will drive traffic and call consumers to action while the product performance will ensure a loyal consumer.”
Gary Hirschberg, Executive Vice President of Vo-Toys states, “We are delighted to be developing the America’s VetDogs® brand to our product line of leading, high-quality dog toys and accessories. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.”
Jeff Bressler, EVP America’s VetDogs® said, “We are pleased to partner with Vo-Toys and will use our resources to support and engage the consumer including social media to ensure that the VetDogs® experience is a dynamic and successful one for retailers and consumers.”
“We are excited to add Vo-Toys to the America’s VetDogs® family of products, joining Bil-Jac, our licensee for America’s VetDogs® Dog Treats,” said Scott Todd, SVP Business Development at MODA. Other targeted products include: Crates & Kennels, Dog Food, Chews, Biscuits, Flea & Tick, Leashes & Leads, Collars, Training, Publishing and more.
About America’s VetDogs®VetDogs is a Nonprofit Organization that was founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps those who have served or are currently serving our country honorably to live with dignity and independence whether they are visually impaired or have other special needs, by providing guide dogs, assistance dogs, therapy dogs and innovative technologies.
About Vo-Toys, Inc.
Vo-Toys, Inc. is nearing the beginning of its sixth decade in the companion animal pet products business. They are world renowned for creating the most complete and finest line of pet toys and accessories. The focus of the company is to provide the highest quality and most unique assortment of products in the categories in which they are a core provider. These include cat and catnip toys, vinyl and latex dog toys, rubber dog toys, plush and fleece dog toys, pet apparel and pet travel items, grooming tools, rawhide dog chews and feeding bowls. No company in the United States can rival their depth and breadth, competitive price points and styling.
About MODA Licensing, Inc.
A global licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing and hospitality), delivering incremental revenue, protecting intellectual property and enhancing core business.
BUILDING BUSINESSES FROM B®ANDS www.modalicensing.com
