Meet Veterans and Their Service Dogs at VetDogs Licensee Booths

Orlando, FL (March, 2014) – America’s VetDogs® (, the premier not-for-profit organization that provides specially trained guide and service dogs to disabled veterans is excited to participate in this year’s Global Pet Expo. By joining licensee partners Bil-Jac® (booth #1067 – America’s VetDogs® Dog Treats), Ethical Products (booth #2335 – America’s VetDogs® toys and beds) and Petking, Inc. (booth #3701 – America’s VetDogs® rawhide, biscuits and jerky), VetDogs expects to generate awareness for the various dog products that helps support the training and placement of guide and service dogs to disabled veterans of all eras – at no charge to them.

“We are pleased to have a presence at this year’s show with our three dedicated partners who believe and support our mission of helping those who have served our country live with dignity and independence,” said Wells B. Jones, CEO of America’s VetDogs.

“These partnerships and products offer an incredible opportunity to further our collective commitment to offer quality products while simultaneously supporting the men and women who have sacrificed so much for our country,” says Michelle Alfandari, president of MODA Licensing, the licensing agency for America’s VetDogs.

In addition to showing support for America’s disabled veterans, the program also highlights the vital bond between people and their animals – whether they are assistance dogs or pets – and creates brand loyalty for new and existing customers.

America’s VetDogs products are manufactured to the highest standards of quality, and they are distributed at a variety of major retail pet specialty and retail chains, as well as independent pet specialty stores. To find a list of stores near you, visit

VetDogs graduates and their assistance dogs will be the honored guests at partner booths throughout the show. We invite you to come meet them and learn how their service dogs have changed their lives.

About America’s VetDogs® – the Veteran’s K-9 Corps®
America’s VetDogs provides guide and service dogs to disabled veterans and active duty personnel; physical and occupational therapy dogs for VA and military hospitals; and combat stress control dogs to be deployed overseas. It costs over $50,000 to breed, train and place one assistance dog with a veteran, but there is never a cost to the veteran. To learn more about America’s VetDogs, visit To learn about VetDogs licensed products visit

For information on VetDogs licensing opportunities, please contact Michelle Alfandari at:

To learn more about VetDogs licensing partners, visit:
Ethical Products, Inc.:
Petking, Inc.:

Licensing Contact:
Michelle Alfandari
212-687-7640 x214

Media Contact:
Andrew Rubenstein
Director of Marketing


Ethical Products Introduces America’s VetDogs® Toys and Beds

Ethical Products Introduces America’s VetDogs® Toys and Beds

Bloomfield, NJ (March 1, 2013) – Ethical Products, Inc., a leading manufacturer of pet toys and accessories, has teamed up with America’s VetDogs® , the premier non-profit organization that provides specially trained assistance dogs to disabled veterans, to offer dog toys and beds under the America’s VetDogs® brand.

Jonathan Zelinger, President of Ethical Products, Inc. states, “We are excited to be adding the America’s VetDogs® brand to our product line of leading, high-quality dog toys. We were searching for the correct, cause-related license to develop. The fact that we can contribute to the noble effort of providing service dogs to our military heroes is an honor that fits right in with our company’s objectives and mission. We are committed to a long term and rewarding relationship with America’s VetDogs®.

The America’s VetDogs® line will be offered in two programs. First, a red, white and blue program of very durable rope and tennis toys. A second program will be offered this summer and will feature toys with an exclusive VetDogs® camouflage design.

The packaging will feature a veteran and his service dog and clearly communicate how the purchase supports America’s heroes.

“The program offers retailers and their customers great products combined with a great cause”, says Zelinger. “We think this is the perfect combination that will resonate in the market place.”

About Ethical Products, Inc. Ethical Products, Inc. is a privately owned company that was established in 1951. Their Bloomfield, NJ, facility serves as its distribution center and corporate offices and employs 50 people.  Ethical Products is focused on providing quality products for dog and cats. They market products under the SPOT brand, which includes dog and cat toys, dishes, waste management products and other dog and cat accessories. Their Fashion Pet division markets a complete line of dog apparel. Throughout the years, Ethical Products has won prestigious new product awards at the Global Pet Exposition show. Our brands have been cited as leaders in the annual survey conducted by Pet Age magazine. They strive to provide pet owners and their pets with the absolute best consumer value and customer service in the pet industry while never losing sight of quality, innovation, safety, honesty and humanity.

About America’s VetDogs® – the Veteran’s K-9 Corps® America’s VetDogs is a not-for-profit organization that was founded by the Guide Dog Foundation for the Blind, Inc. (est. 1946). VetDogs helps those who have served or are currently serving our country live again with dignity and independence whether they are blind or visually impaired or have other disabilities, by providing guide dogs, service dogs, combat stress relief dogs to be deployed overseas, and physical and occupational therapy dogs to work at VA and military medical

Ethical Partners with America’s VetDogs

Ethical Partners with America’s VetDogs
February 26, 2013

Ethical Products ( has partnered with America’s VetDogs to create co-branded dog toys and beds. The rope and tennis ball toys are designed in red, white and blue, and are durable for all breeds. A portion of each sale goes to America’s VetDogs to help raise, train and match an assistance dog with an American hero. America’s VetDogs is a non-profit organization that helps disabled veterans regain the lives they led. (Read more..)



MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear

MODA Licensing Announces Launch of Bushnell Outdoor Performance Footwear
(New York, N.Y. – September 27, 2011) Bushnell, a legendary name in the outdoor industry, is turning a new leaf with a new line of performance footwear. Bushnell has teamed up with BBC International and Trimfoot Company to unleash a line of outdoor performance footwear. The line will be available in select stores across the country beginning November of 2011. The fall line is constructed with the performance driven hunter in mind. Every boot is designed to be lightweight and technically advanced to help hunters overcome any obstacles Mother Nature might throw at them while afield. Each hunting boot features an aggressive outsole without sacrificing the comfort and mobility achieved with a standard athletic shoe.

For spring 2012 expect to see hiking boots and trail shoes alongside the hunting boots to help complete the outdoor adventure. BBC and Trimfoot, two companies with a combined experience of more than 125 years in the shoe industry, have shown their combined abilities in product development and marketplace distribution skills, alongside their passion for the outdoors. Products have been developed with the comfort and performance of the hunter at the forefront. Outdoor footwear designed and produced by outdoor people. Expect the competitive nature of the team to be very visible in this competitively priced outdoor performance footwear program.

Tune in to see Bushnell Footwear on the following programs:
The Wild Outdoors on the Outdoor Channel with Jay and Tammi Gregory
Family Traditions with Haley Heath on the Sportsman Channel
The Canadian Tradition on Global TV and Wild TV with Taylor Wright

Bushnell Footwear will be present at the 2012 Shot Show in Las Vegas, Nev., and 2012 ATA show in Columbus, Ohio.

About Bushnell
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kan. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please visit or contact Bushnell Public Relations at (913) 752-6105.

About Trimfoot Company
Trimfoot Company is centrally located in Missouri and is approaching their 100th year in the footwear industry. For ordering and more information call 800-325-6116.

About BBC
BBC International was founded 35 years ago and is based in Boca Raton Florida. For more information on BBC International please visit

About MODA Licensing, Inc.
A global business development/licensing agency established in 1988, MODA is a leader in using licensing to add value and build businesses from brands, trademarks and technology across diverse industries and retail channels. MODA works as a licensing agency for its clients or in partnership with IP owners. Headquartered in NYC with Global Associates worldwide, MODA offers a full range of services including consulting. Proven methodology has resulted in enduring and profitable brand extensions for clients (Fortune 500, non-profits, sports events, publishing, hospitality, celebrity) and equity partners, delivering incremental revenue, protecting intellectual property and enhancing core business.

Farnsworth House™ joins the LEGO® Architecture Collection of Building Sets

Modernist architectural icon immortalised in LEGO® bricks

ENFIELD, Conn. (April 4, 2011) – Bauhaus director and modernist Mies van der Rohe is the latest architect to have his works immortalised in LEGO® bricks as his modernist masterpiece Farnsworth House™ joins the LEGO Architecture collection of building sets that celebrates the past, present and future of architecture through the LEGO brick.

The Farnsworth House, located in Plano, Illinois, just outside Chicago. It was designed and constructed between 1945 and 1951 as a one-room weekend retreat for Dr. Edith Farnsworth, a prominent Chicago medical specialist. Today, the house is a pilgrimage site for architects and designers world-wide, owned and operated by the National Trust for Historic Preservation. The house museum is open to the public.

“We are proud to introduce Mies van der Rohe’s Farnsworth House, a new chapter in architectural history for LEGO Architecture,” said Paal Smith-Meyer, Head of New Business at the LEGO Group. “Our main job has been to capture the essence of this iconic design with our own celebrated icon, the LEGO Brick, and we hope the model and the story behind the building will be an inspiration to builders around the world”

“The Farnsworth House is one of the most celebrated and iconic symbols of Modern architecture and the National Trust is delighted to partner with the LEGO Group to offer this extraordinary home as part of the LEGO Architecture Series,” said Crista Gibbons, Associate Director of Marketing Programs at the National Trust for Historic Preservation.

LEGO Architecture is a collaboration between the LEGO Group and Chicago architect Adam Reed Tucker. It started as a pilot of 200 boxes in 2007. In 2010, international distribution started through LEGO online stores, brand retail stores and in a growing number of outlets around the world.

LEGO Architecture products come in two types: Landmark and Architect. The Landmark series features well-known buildings, while the Architect series focuses on the work of important architects. Mies van der Rohe is the second architect to be featured after Frank Lloyd Wright.

The LEGO Farnsworth House™ is available for purchase in LEGO brand retail stores, LEGOLAND® Stores and online at for $59.99 USD. Toy stores, mass retail stores, bookstores, art galleries, museums, hotels, gifts souvenir shops, hobby shops and online will carry the item in June. The set is designed for ages 12 and up and includes a content-rich booklet with facts and history of Farnsworth House™.

About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

About National Trust for Historic Preservation
The National Trust for Historic Preservation is a non-profit membership organization bringing people together to protect, enhance and enjoy the places that matter to them. By saving the places where great moments from history – and the important moments of everyday life – took place, the National Trust for Historic Preservation helps revitalize neighborhoods and communities, spark economic development and promote environmental sustainability. With headquarters in Washington, DC, eight regional and field offices, 29 historic sites, and partner organizations in 50 states, territories, and the District of Columbia, the National Trust for Historic Preservation provides leadership, education, advocacy and resources to a national network of people, organizations and local communities committed to saving places, connecting us to our history and collectively shaping the future of America’s stories.

LEGO and the LEGO logo are trademarks of The LEGO Group. ©2011 The LEGO Group.

DiMaggio’s 56-Game Streak

May 15, 2011

After 70 years, DiMaggio’s 56-Game Streak Remains Untouchable
Joe DiMaggio Fans to Celebrate the Anniversary of this Remarkable Feat

Hollywood, Fla. (May 15, 2011) – It was 70 years ago that New York Yankee Joe DiMaggio began a legendary hitting streak that obliterated the previous record and has gone unchallenged to this day. In fact, no one has ever come close. To commemorate the anniversary of this historic achievement, Americans young and old are invited to participate in celebrations and remembrances hosted by and the official Joe DiMaggio Facebook page.

On May 15, 1941, hoping to shake off a hitting slump, a young DiMaggio stepped up to the plate and got his wish. He hit in that game, and the next, and the next… After 45 games, he broke a hitting record that had stood for 44 years—and he kept on going. The American public, weary from economic depression and impending war, went absolutely wild. They breathlessly followed the Yankee Clipper as he continued the streak for an amazing 12 more games. By the time the streak ended, two months and two days after it began, “Joltin’ Joe” DiMaggio had captured the imagination of an entire nation and become a potent symbol of American perseverance.

To commemorate the 70th year anniversary of this historic athletic achievement, is launching an online retrospective and commentary on the streak as it was unfolding in a series called “Reliving Joe DiMaggio’s Streak.” The series will include sports writer and celebrity guest posts and never-before released insights on the 56 games from Joe DiMaggio himself. Readers will also be invited to write their own reflections on DiMaggio, with the top two submissions being included as guest posts. The blog series will also be featured on, the web’s leading publisher of original and entertaining sports editorial content.

Throughout the two-month celebration, fans will also find opportunities to join the conversation and win memorabilia on the official Joe DiMaggio Facebook fan page. Prizes will be announced on the anniversary of the end of the Streak—July 17, 2011—which has been declared Joe DiMaggio Day.

“In an era when America needed a hero, Joe DiMaggio inspired many through his graceful style and determination on and off the field,” says Elizabeth Kanna, a managing partner in Joe DiMaggio, LLC. “This celebration of his legacy offers fans a chance to rekindle that excitement and sense of human possibility.”


About Joe DiMaggio, LLC.

Joe DiMaggio, LLC, manages and licenses the Joe DiMaggio brand, which celebrates this quintessential American hero and athlete whose legendary hitting streak has gone unchallenged to this day.

Both on and off the diamond, Joe DiMaggio embodied the American spirit of integrity, perseverance and the ability to win while raising the game of those around him – all while demonstrating artless grace and era-defining style.

The re-casting of this rich legacy into a lifestyle brand rekindles the excitement and sense of human potential Joe inspired. Today, with gracefully dignified power in shorter supply than ever, Joe DiMaggio can inspire Americans to recognize and tap their own personal greatness.

212 687 7640 ext 214